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If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.

The verdict is in: Google+'s new brand pages are worth your time. Here's why signing your business up will be an important social media investment. Just when a marketing strategy in 140 characters or less started to seemed normal, the social media scene for businesses completely changed this week.

Here's how two companies turned B-List star power into A-List promotions. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy.