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Why The U.S. Government Should Embrace Smart Cities

Instead of cashing in on what could be a $1.2 trillion industry, our patchwork collection of local, city, and state governments fight over who should pay to update our infrastructure. This needs to stop. The hottest wave in technology today is not about the individual consumer, but the “smart city.”

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Do You Need an App?

Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Heres how to make that decision

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Study: Start-ups Smaller, Creating Fewer Jobs

Kauffman Foundation analysis shows even successful small businesses aren't adding jobs at the rates they did in previous decades. New businesses are starting smaller, surviving less often, and creating fewer jobs even when they thrive, according to new research. The Ewing Marion Kauffman Foundation’s analysis of Labor Department and U.S

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07.21.2011 | Inc.com Daily

A social media background search firm, hackers targeting small businesses, entrepreneurs as artists, and more. Credit check, background check, and now social media check. A California-based start-up offers a unique service to businesses: they'll scrape "the Internet for everything prospective employees may have said or done online in the past seven years," reports The New York Times .

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Can The Local Food Movement Scale Up?

The local food movement in America is gaining steam. The question is whether can it attract sufficient capital from the private sector to build large, profitable businesses.

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Romance Novels Are Steaming Up E-Reader Screens

Photograph by Douglas Sonders How Angela James, head of Harlequin's new romance e-book imprint, has forged a novel business model in paperless publishing. H ere are some things you may not have known about the $1 billion business that is romance publishing today: Divorced women read far fewer romance novels than single and married women do. Romance readers buy in volume and velocity, making them optimal digital readers

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New Discounted Legal Services for Small Businesses

One challenge for many startups is the high cost of legal fees. Rocket Lawyer recently did a study that found 45 percent of businesses have legal issues to resolve in the next three months. From incorporation to contracts, quarterly meetings, and more, there are lots of legal expenses that are required of a startup owner

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DHS: Imported Consumer Tech Contains Hidden Hacker Attack Tools

A top Department of Homeland Security official has admitted to Congress that imported software and hardware components are being purposely spiked with security-compromising attack tools by unknown foreign parties.

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How to Brand Big

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent

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