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He was the cofounder of Quattro wireless and helped launch Apple's iAd. Now Lars Albright, CEO of SessionM, has a new trick to stop you from ignoring ads in mobile devices: You'll be playing along.

A good product is only the cost of entry. If you're going to thrive, you'll need more than that

A good product is only the cost of entry. If you're going to thrive, you'll need more than that. The recipe for start-up success is simple: Make a good product

Breaking news from your editors at Fast Company, with updates all day. Sony Hack May Have Leaked 50K MJ Tracks .

A college student stealing business from Apple? AJ Forsythe has built his business on fixing iPhone cheaper and more conveniently. AJ Forsythe was becoming one of Apple’s best customers

After signing break-out rap artist Sammy Adams, this fledgling record label and entertainment firm is hoping for more wins. Teague Egan isn’t one to walk away from a challenge, if anything he goes looking for them.

The 2012 class of our annual America's Coolest College Start-ups are fresh, innovative, founded with a social mission, and may very-well be the next Google or Facebook.

For the hard-wired and digitally wired baseball fan, the season doesn't start when pitchers and catchers report to spring training. It starts when At Bat reports to the iTunes store. The wildly popular app, made by MLB Advanced Media (BAM for short), puts live game video, live stats, and the latest news and scores at your fingertips on a smart phone or tablet

Breaking news from your editors at Fast Company, with updates all day. Apple To Use Bloom For Its Cloud .

As the AP notes , at last week's Mobile World Congress there was a good deal of attention delivered to a company called Pinger . This was partly due to the company stall's fortuitous location at the trade show, partly because it's a leading example of new-generation companies that offer their free or low-cost non-SMS messaging services to smartphone customers.

Alexander Osterwalder is an expert on business model innovation. Heres what he has to say about your current business model -- and why its not working.

Why you should think twice about an advertising scheme coming from a company that's about to IPO. A funny thing happened to Facebook on the way to its IPO: It decided that mobile ads are a must. During its first marketing conference , Facebook announced new ways for companies to get in front of consumers, including ads on the social network's mobile apps

Expect zero sleep, testy employees, and tech glitches you never could have anticipated. Here's how GetHired.com made it through. When I first met Suki Shah, who was wearing a red sweater to make himself stand out in a crowd, there was little outward indication of the treadmill he had been on over the last week

Breaking news from your editors at Fast Company, with updates all day. EU Privacy Regulator To Investigate Google . CNIL, a data protection agency from France will investigate Google's new privacy policy to check if the company's changes flout the laws the EU has in place to protect user privacy

After months of speculation, the iPad 3 will finally debut March 7.