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Pricing Similar Products: 2 Tricks

If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.

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Emissions from Asia Put U.S. Cities over the Ozone Limit

By Katherine Rowland of Nature magazine As plumes of pollution rise over the booming industrial towns of Asia, satellite data could help to alert people in other regions to the approach of drifting smog.

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How the Dutch Make "Room for the River" by Redesigning Cities

For centuries, the Dutch have built higher and higher dikes to keep waters at bay in a country where 55 percent of housing is located in areas prone to flooding. But climate change has convinced them this approach will no longer work, so the country is embarking on a mammoth task of moving dozens of dikes back to make room for swelling rivers

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4 Rules for Better Marketing

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

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Researchers use new approach to overcome key hurdle for next-generation superconductors

Researchers from North Carolina State University have developed a new computational approach to improve the utility of superconductive materials for specific design applications – and have used the approach to solve a key research obstacle for the next-generation superconductor material yttrium barium copper oxide (YBCO).

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Reducing stress in multilayer laue lenses

Multilayer Laue lenses (MLLs) developed at the U.S. Department of Energy Office of Science’s Advanced Photon Source (APS) focus high-energy x-rays so tightly they can detect objects as small as 16 nanometers in size, and are in principle capable of focusing well below 10 nanometers

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Characterizing behavior of individual electrons during chemical reactions

In a paper published in the latest issue of Nature Photonics, an international team of researchers takes an important step toward giving physicists the ability to effectively make movies of individual electrons. If the approach pans out, it would provide a way to gather data of unprecedented detail about how individual molecules interact during chemical reactions, with ramifications for not only the basic sciences but chemical engineering and pharmaceutical research as well.

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A Breath of Fresh Air: New Hope for Cystic Fibrosis Treatment (preview)

In 1989 when scientists discovered the defective gene that causes cystic fibrosis, a serious hereditary disorder that primarily strikes children of European descent, it seemed as though a long-hoped-for cure might soon follow. After all, tests in many laboratories showed that providing normal copies of the gene should enable patients to make healthy copies of the protein specified by the gene. If successful, that feat would go a long way toward restoring health in the tens of thousands of people around the world who suffered from cystic fibrosis and typically died in their late 20s

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Weir looking to break par at Canadian Open

Mike Weir has enjoyed a lot of breakthroughs playing golf in Vancouver, including his first professional win while playing on the Canadian Tour in 1997, and his first PGA Tour victory two years later.

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Making complex fluids look simple

An international research team has successfully developed a widely applicable method for discovering the physical foundations of complex fluids for the first time. Researchers at the University of Vienna and University of Rome have developed a microscopic theory that describes the interactions between the various components of a complex polymer mixture. This approach has now been experimentally proven by physicists from Julich, who conducted neutron scattering experiments in Grenoble

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