Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

NEW YORK CITY--Who brewed--and then enjoyed--the first beer? The civilization responsible for the widely beloved beverage must have been a very old one, but we don't yet know who first brewed up a batch of beer, Christine Hastorf explained in a March 10 lecture at New York University on the archaeology of beer

Airplane manufacturers have been changing over from aluminum to advanced composite materials. These lighter, stronger composites are made of fibers of carbon or glass embedded in a second material, often plastic

There may be no scientist more obscure relative to his immense accomplishments than Claude Elwood Shannon, who died just over a decade ago, on February 24, 2001, at the age of 84. Shannon was not only the creator of information theory, which provides the mathematical framework that makes digital communications possible (and which I discussed in a recent post )

Students, parents, teachers : the Google Science Fair ’s deadline is April 4. Scientific American is a media partner, and I am a judge.

Photograph by Henry Leutwyler Architect, designer, and the advertising impresario behind Tronic, GoldRun. Altrendo Images/Getty Images (plane); Colin Hawkins/Getty Images (gold-panning); Seth Wenig/AP (museum patron, painting); Universal Pictures/Photofest (The Fast and the Furious); Dave M. Benett/Getty Images (Saatchi) , book (no credit) .red_highlight { color:red; font-family:Arial, Helvitica; font-weight:bold; font-size:13.5px !important; } .border-bottom { border-bottom:#000 dotted 2px; padding-bottom:10px; margin-bottom:10px; } .article p{ overflow:hidden; } Big idea: "I want to turn every aspect of our lives into a game," says the 35-year-old entrepreneur, "by marrying the digital and the physical." Using video, animation, mobile apps, and now augmented reality, Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk

Accent matters more than looks when it comes to identifying a person’s ethnicity, according to a study published in the November Journal of Personality and Social Psychology . [More]

If two men began a boisterous tug-of-war over the wine list at a posh restaurant, more than a few heads would turn. Yet two six-year-old kids quarreling over a pack of crayons at a diner would hardly seem unusual. It is normal for kindergartners to act out and for grown-ups to show restraint

Last week, Nature issued a new paper .

What could be cooler for an aspiring scientist or engineer than a hands-on project working with and learning about electronics and optics? How about one where each student ends up with his or her own digital camera. [More]

* Battle to control Fukushima plant seen far from over * Japan crisis helps tip Germany poll against Merkel [More]

Sex is a big deal. It can change how people see their partner. . Or themselves.

How did life start on Earth? Science still has no definitive answer

DALLAS--It can't happen here. Or can it?

Editor's Note: The following is an excerpt from the new book Demand Better! Revive Our Broken Health Care System (Second River Healthcare Press, March 2011) by Sanjaya Kumar, chief medical officer at Quantros, and David B. Nash, dean of the Jefferson School of Population Health at Thomas Jefferson University. In the following chapter they explore the striking dearth of data and persistent uncertainty that clinicians often face when having to make decisions

Scientific American was back at the FIRST New York City regional robotics competition this year.