Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

There are so many news stories about antibiotic resistance these days that you may be tempted to ignore them all just to preserve your sanity. But there is a kind of hierarchy of danger when it comes to figuring out which stories are most deserving of your attention

Chris wragge speaks with dietitian Cynthia Sass about a FDA probe into a possible connection between food dyes and Attention Deficit Hyperactivity Disorder.

At the risk of sounding like a Grumpy Old Man, and with near certainty that this post will be roasted by many who read it, I am about to make the case that there is such a thing as too much entrepreneurship--or at least too much excitement about becoming an entrepreneur too early in life. I know, I know. This blog, and all of my work over the last 15 years, has celebrated the spirit of innovation, disruption, and changing the game.

Welcome to Fast Feed, the Fast Company reader's essential source for breaking news and innovation from around the web--bite-sized and updated all day. Justice for BP execs (maybe) : the DOJ is considering manslaughter charges for BP, including Tony Hayward

By 2020, 15 million people worldwide will have cancer and nine million of them will be living in developing countries, according to World Health Organization estimates. Harvard University physician and medical anthropologist Paul Farmer is determined to ensure that prediction doesn’t come true

In 2010, CBSSports.com saw 8.3 million visitors check out their online streaming March Madness coverage, proving that technology plays a huge part in user behavior during three of the most popular weeks in sports. This also netted CBS $613.8 million in ad sales revenue

"What's the short code for American Idol?" asks Joseph Gillespie, CEO of mobile marketing company Zoove, referring to the show's text-message voting system. "It's the largest use-case in history, but no one can remember it because the number doesn't make any sense." How brands connect to consumers is a huge headache for marketers--not just Idol fans--who've now tried almost every trick in the book to get your attention. SMS messages ("Text YES to 45938993"), QR codes, Facebook profiles, website addresses--you can't find an advertisement today that doesn't feature at least one of these marketing tactics

A new study shows readers of iPad magazines find their attention wandering. A lot. And any way you spin it, that's a tricky finding for both publishers and advertisers.

%excerpt% Original post: How to Market Your Business at SXSW Interactive

He claims so.