Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The inside story of Matt Damon's bold yet sane plan to use his celebrity and smarts to help attack one of the globe's great crises. Matt Damon, water warrior.

Kevin Systrom launched popular photo-sharing app Instagram in October--and already it boasts around 5 million users. By comparison, it took years for startups such as Facebook and Twitter to reach that growth

Liberals might be more likely than conservatives to check out what you are looking at, according to a study published online November 4 in Attention, Perception, and Psychophysics . Experiments show that people take longer to notice when an object appears if they have first seen a face looking in the other direction

Mark Twain called the cherimoya and its cousin the sugar apple “the most delicious fruit known to men.” Though little more than exotic edibles to most Americans, such fruits of the Annona family have been cultivated by people in Central and South America for generations. Even in pre-Columbian times, Annona fruits were enjoyed for their sherbetlike texture and a flavor that resembles a mixture of banana and pineapple

After decades worth of vision research, Minnesota-based conglomerate 3M has tuned up its Visual Attention Service, an algorithm that can scan all types of content to determine exactly where the average human eye is most likely to be drawn. Open a Website today, and you'll be struck with a circus of activity: bold headlines, splash images, dropdown displays, flashing ads. What grabs your attention the most?

The Oxford English Dictionary (hereon "OED", for simplicity’s sake) offers several alternative definitions for the term pride . Almost none of them are positive. For present purposes, let’s skip the more obscure leonine variant--and in fact, a "pride of lions " may actually have its etymological roots in the symbolic representation of this animal during the Middle Ages for the biblical sin--and instead turn our attention to the rather slippery semantic aspects, since there’s a lot encapsulated by this peculiarly bipolar word.

Twitter is deeply integrated into the upcoming code refresh for iPhones and iPads, iOS 5, Apple announced today. One-touch tweeting is a handy kick for Apple's social networking plans, but potentially a massive strap-on rocket booster for Twitter . As part of the keynote address at WWDC 2011 Scott Forstall, head of iPhone software development and a potential successor to Steve Jobs himself, revealed 10 new features of the 5th generation operating system for iPhones and iPads

Finding the balance between speed and quality in customer service For some businesses, great customer service simply means fast with a smile. For others—think luxury hotels, hair salons, and doctors' offices—it's all about time-consuming, personalized attention

As a kid, David Karp, the founder of Tumblr, taught himself to code and dropped out of high school. Now 24 years old, Karp runs his company his wayand refuses to keep a schedule. In 2007, when others his age were studying for midterms and living on dorm food, David Karp was busy launching Tumblr, an easy-to-use blogging platform that now hosts 17.5 million blogs and receives about 1.5 billion page views per week.

%excerpt% Follow this link: Giving Himself Room to Roam

One of the last followers of tech news to hear the reports Thursday that Apple had sued Fei Lam, the 17-year-old Queens high school student who infamously sold White iPhone conversion kits to eager buyers tired of waiting on Apple's release, was Fei Lam. How did Lam hear about it? "I came back from school today and saw your email," he tells Fast Company via chat message, adding, "Lol." For someone who allegedly made contacts in China to import iPhone parts before Apple, started his own business (WhiteiPhone4Now.com), and pulled in tens of thousands of dollars in revenue--sometimes as much as $8,000 a day --it's easy to forget that Lam is just a teenage boy still living with his parents

The streaming movie service has grabbed over 30% of Net traffic into U.S. homes during peak evening hours.

Children's haircuts can be just as uncomfortable for parents as they are for kids. So Joanna Meiseles set out to create a hair salon just for kids

Find a breast cancer tumor when it is tiny, and a woman will probably beat the disease. Find that same malignancy when it is larger or has spread to other organs, and she is far more likely to die, even after surgery, radiation and chemotherapy.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs.