If you're not using the video site to market your company, you're missing a huge opportunity. Not marketing on YouTube yet? You probably should be.
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Feed Subscription5 Tricks for a Killer Company Blog
When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business. I started writing blogs six years ago because I was told it would help my business
Read More »Are medical students really that clueless about health care costs?
A few months ago, I went to a talk by a health economist. How many of you think cost will factor into your decision-making with patients?
Read More »How to Pitch TechStars: 4 Tricks
Want to pitch TechStars Founder David Cohen? You better make sure your pitch looks like this.
Read More »How I Figured Out What My Company Is Worth: A Recap
When it comes to selling your company, the rules are not so obvious Is a dollar a dollar no matter what the source? Should you lavish attention on your biggest client? Or the most prestigious client?
Read More »How to Win a Start-up Competition
Investors reveal what grabs their attention--and what makes them cringe. For a certain kind of tech start-up founder, the pitch contest offers a thrill that few other events can deliver: You have only a few terror-filled minutes to successfully demo your product (using shaky wi-fi, no less) in front of a firing line of judges who can—and will—find holes in your idea big enough to drive a truck through. I've spent the last two days camped out at this year's Launch Festival , a tech start-up competition in San Francisco founded by entrepreneur and investor Jason Calacanis, where more than 40 start-ups competed for more than $1 million in prizes and seed capital.
Read More »Reel In Your Audience: Big Fish Presentations
Kenny Nguyen of Big Fish Presentations is ridding the world of humdrum slide shows, one client at a time. Kenny Nguyen, founder and CEO of Big Fish Presentations knows how to give an amazing presentation.
Read More »Fix Your Presentations: 21 Quick Tips
Drowning in a PowerPoint swamp?
Read More »How to Host A Successful Webinar
Engage your audience and win new customers. Here's how, including tips from Shama Kabani, president of the Marketing Zen Group.
Read More »How to Fix Your Presentations
If you want your audience to make a decision, you need to tell a good story.
Read More »6 Emotions That Make Customers Buy
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage. Customers make purchasing decisions because they have carefully considered a set of good information, right
Read More »The Only Way to Become a Business Rock Star
Natural talent only takes you so far. This is what carries you the rest of the way. Some business people are like rock stars: Richard, Warren, Bill, the late Steve—all rock stars.
Read More »What You Can Learn From Romney’s Inauthenticity
Communication is the gateway to connect with your constituents. Here's how to be open, honest, and sincere. Mitt Romney may be in danger of throwing away his front-runner status in the Republican presidential primary
Read More »Screen Grabbing: Forget The Second-Screen TV Experience, How About A Third?
Once upon a time it was uncommon for households to have more than one television. Not anymore.
Read More »10 Zen Ways to Nail Your Next Presentation
Noted public speaking coach Sims Wyeth offers 10 koan-like tips that will calm your nerves and leave your audience applauding. Your job as a business owner is 90% communication: You have to communicate the goals of your enterprise and rally your employees around them, and the most effective way to that is still the spoken word. Sims Wyeth, one of the best presentation coaches I know, says, “Public speaking is the number one tool of leadership because when you get people in a room to hear the same message at the same time, you have the greatest chance of moving them to action.” This isn’t something that software is likely to change
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