Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

Engage your customers in an authentic, ongoing online relationship. Plus, Ben Huh, chief executive of Cheezburger Network, a humor website, on how to get your audience to come back every day.

Goodbye cute cat videos, hello cash cow. If browsing YouTube for funny videos is part of your Friday (or Monday, or Tuesday, or ...

I used to abide by a strict no-follow rule. Here's how one reader changed my mind.

If you’ve seen Eminem’s movie 8 Mile, you surely remember the scene of an industrial basement packed with hip-hop fans assembled for the battle between rival rappers.

The art of captivating an audience can take years to develop.

Want to know whether Modern Family or your favorite TV show will be back next season? Check out that program’s presence in the social media arena, according to the Social TV Summit held Wednesday in New York City

Got great ideas? Channel your inner Seth Godin and start spreading them around

Media companies aren't the only ones in the content-providing business these days. Meet Anthony Noguera, editorial director of Virgin's tablet magazine, Project

I’m a huge advocate of the "Rule of Three." This presentation technique holds that a speaker can more powerfully express three items or messages than any other number of items.

Seven (somewhat snarky) new rules for public speaking in the social media era. It was painful to watch. Jon Bond, the former ad giant turned social media honcho, was actually getting heckled at the Pivot Conference

The entertainer-turned-entrepreneur says he hangs out with 'young upstarts' and gets ideas. This is one of them.

The best part of any conference usually takes place in the halls--where you can network, of course, but also where you can find the answers you were looking for and have the kind of conversations you wanted when you came to the conference in the first place. A new app that Dell is pioneering at its first-ever Dell World conference this week will attempt to simulate that experience at least somewhat and, say Dell executives, vastly improve the overall conference experience. Most conference apps are just digital versions of the paper program.

It's near the end of Steve Cohen's chamber magic show , and he reaches for his legendary teakettle. Yeah--here it comes.