Kevin Ryan has hiredand firedplenty of people in his day. Here, the Gilt CEO explains why not firing an employee can cause a bad situation to "fester." "If you have a 100 person company, someone is No
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Feed Subscription6 Branding Ideas From Jay-Z and Kanye West
Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne.
Read More »How to Communicate to Sell
Body language and verbal cues will tell you if your prospect is ready to buy. A sale takes two people, but not just any two people. An effective sale is most often achieved between two (or more) people who have synergy between them and understand the desired outcome for, not just one, but both parties
Read More »Celebrity Lessons in Selling
What can Justin Bieber teach you about optimizing your sales strategy? Baby, ooh: quite a lot. The television host, producer, and philanthropist is famous for sticking to her brand.
Read More »Can Politicians be Trusted with Science?
I recently had the privilege of being asked to participate in a project called “Story Collider.” The goal is to revive the art and joy of storytelling, but in this case the story tellers are scientists and the audience is the general public. [More]
Read More »Screw*d In The Bayou: Behind Craftsman’s Reality-Based Interactive Campaign
Craftsman is sending an un-handy man into the wild. His survival story depends on tools both physical and digital. It’s a poor workman who appears in a new reality-based campaign for Craftsman.
Read More »My Favorite Tool for Keeping Up With the News
Pulse News is a must-have app for Dan Wasyluk, founder and CEO of CollegeBlender. My website aggregates blogs, gossip, and news about college life, so I have to stay abreast of stories that appeal to our audience. As soon as I got my iPad 2 a few months ago, I searched for an app that could help me organize articles on the tablet, and I came across Pulse News.
Read More »Fast Company’s Innovation Uncensored San Francisco: November 2
Insight. Inspiration
Read More »Employee Communications Is More Than Just Talk
Do you consider employee communication a high priority? Studies show that companies with highly effective internal communication programs are more likely to provide a significant return to shareholders and are also more likely to have higher levels of employee engagement and lower employee turnover rates
Read More »"Shakespeare In Celebrity Voices" Goes Awesomely Viral, Reveals Important Branding Lessons
Many a brand, whether personal or business, would die a happy death to have a video go viral with over 500,000 views. Even better would be to speak with the creator of a video sensation that did just that in only 12 days since it was uploaded to YouTube. Jim Meskimen is an actor, comedian and impersonator with a tight and loyal fan base.
Read More »A Tiger Market
Last November, Peter Bainbridge, of Bainbridges, a small auction house in England, asked his audience to "welcome" a colorful 18th-century Chinese porcelain vase that had been discovered in a modest home in the English countryside.
Read More »Avoiding Bad Body Language
Whether youre presenting to investors, customers, or employees, communications expert Bill Rosenthal says you should be sure to avoid these gestures, expressions, postures, and eye movements. Never look away from your audience. In the outside world you may multitask and look at your Blackberry while ordering a latte, but never lose eye contact with those who have come to hear you speak.
Read More »How Businesses Can Forge (Much-Coveted) Brand Partnerships With Foursquare
Foursquare gets hundreds, if not thousands, of brand requests every week. Here's how to forge a partnership with the in-demand service, and to reach customers who might get lost in the shuffle on Facebook or Twitter
Read More »Ruby Anik On Remembering Mother’s Day Twice A Year
Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community.
Read More »Lindau Nobel Meeting–Ada Yonath: Climbing the Everest with polar bears
In her lecture today, Ada Yonath compared her scientific quest to determine the structure of the
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