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Jason Sadler of marketing company I Wear Your Shirt might look merely like a chiseled dude who gets paid to wear T-shirts by various companies, but in reality, he's taking "a humanistic approach to talking about brands." At our recent Innovation Uncensored event, he broke it down for us once again after winning an impromptu challenge issued to the crowd--the person who could get the most retweets for an #iu11 -tagged message got to join Fast Company's Ellen McGirt on stage for a panel discussion. Sadler's winning retweet?

At the photo shoot for our April feature , the director of Pom Wonderful Presents The Greatest Movie Ever Sold talks about the process of scavenging for cash in exchange for blatant product placement in his film ... about product placement.