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How Computers, Curators, And Users Create Pandora’s Playlists

In this extended version of the talk from our new issue , we speak with Tom Conrad, the CTO and Executive VP of Product at Pandora. Why does it take so much input from so many sources for the company to build perfect playlists

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Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake

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For 125th Anniversary, Coke Spills Onto iPad, Luxury Coffee Table Book [Video]

We all know the people who collect Coke everything--shirts, fridge magnets, art. The company has a remarkable history of iconic ads. And now the ultimate Coke fiend can own that rich history in an app and a gorgeous book that goes for $650--or roughly the cost of 464 twenty-ouncers

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Taking Control: How Paul McCartney Tried to Reinvent the Beatles

In this excerpt from their new book Come Together: The Business Wisdom of the Beatles, authors Richard Courtney and George Cassidy discuss how Paul did what every good leader tries do with a failing enterprise, change the strategy to save the business. When the company begins a downward spiral, someone must take control. That person must have the best interests of the company as top priority, and the welfare of the members as a secondary focus

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