Nutrition labels have a lot of information--too much perhaps. What if the fronts of food packages had a simple, easy-to-understand system that let you know if they were healthy or not? The government's Energy Star label is wildly simple to use; consumers may not know exactly why an Energy Star-labeled product received its designation, but they do realize that it's more energy-efficient than its counterparts
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Tag Archives: before-it-goes
Feed SubscriptionSecondMarket’s Barry Silbert On Making A Better Market For Private-Company Shares
Imagine that you are an employee at a hot Silicon Valley startup. Your salary is solid, but you know that your real payoff will come one day--in a year, or four years, or some undetermined day down the road--when your company has an IPO and its much-lusted-after shares get bid up by eager investors. But, for whatever reason--you want to buy a house, you want to diversify your personal assets, you want to leave the company before it goes public--you don't want to wait that long
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