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We continue our examination of the business book Reengineering the Corporation with an interview of author James Champy. Why does he think the book was successful, and how has the business world been seduced by the latest strategy du jour? What was the impetus for you to write Reengineering the Corporation

We humans are pretty smug about our large brains and sophisticated ways. But if there is one thing I have learned as a biologist, it is to never underestimate the abilities of animals that most people consider primitive and simple-minded.