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Digital loyalty is a hot topic right now, mainly because store loyalty is a system that's ripe for some technology innovation (all those paper punch-and-stamp cards...so old-fashioned!) and because it can be easier to implement a digital loyalty scheme than launching a full-fledged novel digital payment system--especially for the smaller-sized business, more mom-and-pop than IT geek. It's exactly into this market that Belly is launching today to change everything with a simple iPad. The company's press release notes it "will offer a unique value proposition for small and medium sized businesses by replacing the traditional ‘buy 10 get one free punch cards’ with unique rewards that fit the personality of the business and connect consumers on a much more personalized level." The company was branded as Bellyflop during its pre-startup phase, but today it's rebranding and coming out of private test

By Nicola Jones A study transplanting gut bacteria from human twins into mice could help to explain why some malnourished children develop kwashiorkor -- a condition that triggers swelling in the belly, fatigue and vulnerability to disease. [More]