Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The book recycler and reseller has already given away $10 million to help improve literacy. Now it's giving away a book every time you buy one. Better World Books , a bookseller that calls itself "the online bookstore with a soul," announced an initiative this week to donate a book to the company's non-profit literacy partners--Feed the Children and Books for Africa--every time a book is purchased on their website.

Author Simon Mainwaring looks at how brands and consumers can use social media to build a better world. The book: We First: How Brands and Consumers Use Social Media to Build a Better World, by Simon Mainwaring; Palgrave Macmillan.