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At SXSW, the founder of one of America's favorite online shoe stores lets Fast Company in on his newest idea, a lifestyle and business brand with partner Jenn Lim named after his bestselling business book, "Delivering Happiness." Delivering Happiness is no longer merely the bestselling business book by Zappos.com CEO Tony Hsieh.

"What's the short code for American Idol?" asks Joseph Gillespie, CEO of mobile marketing company Zoove, referring to the show's text-message voting system. "It's the largest use-case in history, but no one can remember it because the number doesn't make any sense." How brands connect to consumers is a huge headache for marketers--not just Idol fans--who've now tried almost every trick in the book to get your attention. SMS messages ("Text YES to 45938993"), QR codes, Facebook profiles, website addresses--you can't find an advertisement today that doesn't feature at least one of these marketing tactics

Someone might want to tell the SXSW -attending web designers still queuing up for iPad2s outside a pop-up Apple store a few blocks away from the Austin Convention Center: The iPad itself is not going to transform the way we read online. Or so said Khoi Vinh, former design director for NYTimes.com , during a one-on-one with me on the PepsiCo Plugged-In Stage at SXSW yesterday. Apps don't yet deliver when it comes to two critical reader needs: the desire to customize, and the desire to share content.

We continue our examination of the business book In Search of Excellence with an interview of author Tom Peters. Why was it so successful, what is the book's legacy and what does a restaurant owner in Chicago have in common with Jack Welch? What was the impetus for you to write In Search of Excellence

Meet up with friends! Watch funny YouTube videos! Oh yeah, also, prep for the LSATs... A couple years back, Ashish Rangnekar was preparing for his GMAT exam, while also working a full-time job. "I realized that I was always short of time

HarperCollins wants ebooks--and their licenses--to expire over time. Many lenders aren't happy

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Work less

Wikipedia founder Jimmy Wales and CultofMac.com editor Leander Kahney discuss Google, content farms, and Demand Media (plus a personal account of how the tweaked algorithm almost ruined Kahney's business) in our latest edition of The Cold Call. Welcome to another edition of Cold Call , where we zing a question to our favorite CEOs, entrepreneurs, VCs, and tech evangelists to see how they answer--and how you'd respond.

%excerpt% Link: Simplifying Cross-Platform Digital Book Publishing

Richard Ferri on his book and tips for investing.