Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The man who wrote the book on LinkedIn shares his secrets to becoming an expert social networker.

The man who wrote the book on LinkedIn shares his secrets to becoming an expert social networker.

The man who wrote the book on LinkedIn shares his secrets to becoming an expert social networker. David Gowel has made many career transitions: from civilian to military, from military to academic, and finally from academic to entrepreneurship

A plea to CEO Tom Horton to turn American Airlines employees into believers, proselytizers, and champions--and fix up the airline's finances in the process. "We will have to make very tough and sometimes unpopular decisions that will impact people's lives." —An internal letter to employees from Tom Horton, CEO of AMR Corporation, American Airlines' parent company on 12/15/11 Dear Tom, You think American Airlines employees were frightened and scared for their employment before

Most people think about apps running on their smartphones, but we're seeing more and more web services launching app "stores" that allow you to beef up your account. LinkedIn's list of apps is relatively small compared to other popular marketplaces, but what the site lacks in quantity it makes up in quality

An employee's questionable Facebook post leaves one CEO wondering how to react.

Despite the recent surge in self-publishing, traditional publishers and small to mid-size publishing houses are still going to be around. Not every business owner can self-publish , nor does every one choose to

Understanding the business ecosystem of search platforms such as Google will give brands greater understanding of the role they play in this business network. The foundation of any good business strategy lies in understanding the key players and how they interact.

Noted public speaking coach Sims Wyeth offers 10 koan-like tips that will calm your nerves and leave your audience applauding. Your job as a business owner is 90% communication: You have to communicate the goals of your enterprise and rally your employees around them, and the most effective way to that is still the spoken word. Sims Wyeth, one of the best presentation coaches I know, says, “Public speaking is the number one tool of leadership because when you get people in a room to hear the same message at the same time, you have the greatest chance of moving them to action.” This isn’t something that software is likely to change

We kick off our Leadership Hall of Fame , a year-long look at the top business books and authors, with an excerpt from Practically Radical , written by Fast Company magazine cofounder William C. Taylor .

In his book Predictably Irrational , Dan Ariely notes that from about 1978 to 1993, the average pay for a public company CEO climbed from 36 times the average worker’s pay to 131 times. In order to “shame” companies into holding back on lavish pay for CEOs, the Securities and Exchange Commission began requiring publicly held firms to disclose the pay of their top five executives in their financial reports. The result?

With the economic downturn, can companies still become great? We continue our examination of the business book Good to Great with an interview of author Jim Collins. What was the impetus for you to write Good to Great

As part of our Leadership Hall of Fame series, we continue our fresh look at The Tipping Point with an interview of author Malcolm Gladwell.

Editor's note: The following is an excerpt adapted from the book, People Will Talk: The Surprising Science of Reputation , by John Whitfield (Wiley, 2011). Copyright

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