Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Learning how to properly qualify a sales lead can be the difference between landing a juicy new business deal or wasting lots of energy barking up the wrong tree. Before the Internet flattened the business world, salespeople used to put significant energy into every single sales meeting. When sales prospects were few and far between, each one would warrant a high-level of attention and courting.

From The Art of War to Team of Rivals, the 12 management books you should read now (if you haven't already) The against-all-odds survival tale of explorer Sir Ernest Shackleton and his 27-member crew is one of the most timeless leadership allegories out there.

We continue our examination of the business book What Got You Here, Won't Get You There with an interview of author Marshall Goldsmith .

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

Economist Dean Karlan's new book looks at what works and what doesn't work in the fight against global poverty.

Or are truly creative people born with something special? Clayton Christensen discusses his latest book, The Innovator's DNA, which analyzes the traits of CEOs who have disrupted their industries

Fast-forward to the year 2100. Computers, writes physicist and futurist Michio Kaku in Physics of the Future (Doubleday, 2011), will have humanlike intelligence, the Internet will be accessible via contact lenses, nanobots will eliminate cancers, space tourism will be cheap and popular, and we’ll be colonizing Mars

You may be familiar with SAS 70: an audit standard used for businesses that provide a service relating to their clients’ finances. If you feel like you just figured out SAS 70 audits, I’m sorry to say that from now on, you will be undergoing Statement on Standards for Attestation Engagements 16 (SSAE 16) assessments instead.

How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from Blue Ocean Strategy (2005) by W.

New technology allows you to see not just where your seafood comes from, but also to connect with the fisherman who caught it--all with the snap of your phone's camera. This summer, you'll want to consider adding your smartphone to the plastic bib, nutcracker, and melted butter for your lobster dinner.

Amazon's Kindle textbook rental offer will likely be awfully tempting to penny-pinching college students.

Photograph by Douglas Sonders How Angela James, head of Harlequin's new romance e-book imprint, has forged a novel business model in paperless publishing. H ere are some things you may not have known about the $1 billion business that is romance publishing today: Divorced women read far fewer romance novels than single and married women do. Romance readers buy in volume and velocity, making them optimal digital readers

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%excerpt% Read this article: The Evangelist Behind Seth Godin’s Speedy Publishing

"Creativity is not some exotic, optional extra," says the author of "Out of Minds: Learning to be Creative." "It’s a strategic issue." Sir Ken Robinson is among the world’s elite thinkers when it comes to creativity and innovation. The author of Out of Minds: Learning to be Creative , a 10th anniversary edition of which was published in March, and The Element: How Finding Your Passion Changes Everything , Robinson has dedicated much of his professional life to helping governments, educational systems and businesses understand that creativity is not a fanciful luxury.