Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

We may not yet be able to power large airplanes sustainably with biofuels, but there are still ways that the airline industry can easily cut down on its fuel use and CO2 emissions. One ultra-simple solution: Keep planes at the gate longer with their engines turned off instead of having them idle on the runway. The idea comes courtesy of Hamsa Balakrishnan , an MIT professor specializing in airspace efficiency, in a paper published in the MIT Technical Report ( PDF )

Next time you're shopping online , be prepared for a chat. As live chat technology evolves, e-commerce sites are finding that virtual clerks are becoming crucial to customer support and sales systems. Earlier this year, Bold Software, a live chat and click-to-call service based in Wichita, Kansas, polled 200 of their customers—mostly online merchants who use the software to interact with customers browsing their sites—to see just how effective live chats really were.

Next time you're shopping online , be prepared for a chat. As live chat technology evolves, e-commerce sites are finding that virtual clerks are becoming crucial to customer support and sales systems. Earlier this year, Bold Software, a live chat and click-to-call service based in Wichita, Kansas, polled 200 of their customers—mostly online merchants who use the software to interact with customers browsing their sites—to see just how effective live chats really were

When we hear the word "inventor," we think of people like Thomas Edison or the Wright Brothers. Some of the coolest inventors, though, are people you probably don't know. They didn't invent planes or light bulbs; these people created products used so often, you probably didn't even realize they were inventions

Think you would stick to a diet if someone paid you for it? Would you be more likely to exercise if you were fined each time you bailed on your scheduled workout

Today, Most Innovative Company Zynga announced the talent acquisition of Massachusetts-based game developer Floodgate Entertainment. Floodgate's six-person team, known mostly for co-developing mobile and PC titles, will be absorbed by Zynga's Boston offices. The acquisition marks Zynga's tenth and 10 months--previous acquisitions ranged from XPD in Beijing to Bonfire Studios in Dallas to Dextrose AG in Frankfurt

Measuring the mechanical strength of cancer cell mucus layers provides clues about better ways to treat cancer, and also suggests why some cancer cells are more resistant to drugs than others, according to Kai-tak Wan, associate professor of engineering at Northeastern University, Boston, Mass.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

A Boston woman became the first in the U.S. to receive a 3D mammogram outside of a clinical trial. Dr.

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