Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.

Tips to fuel creativity and invention--geared to your brain type. One afternoon in Oregon, apparently in 2006, artist Eric Singer contemplated a piece of orange Madrone wood from his neighbor's yard and had an "Aha!" moment. Why not combine wood and sunglasses

Dark chocolate, blue potatoes and lemon macaroons! Find out what other surprising foods can help feed your brain and improve mood.

This has been a big week in Alzheimer's news as scientists put together a clearer picture than ever before of how the disease affects the brain. Three recently published studies have detected the disease with new technologies, hinted at its prevalence, and described at last how it makes its lethal progress through the brain. [More]

A car accident, a rough tackle, an unexpected tumble. The number of ways to bang up the brain are almost as numerous as the people who sustain these injuries

(PhysOrg.com) -- Ever since scientists began studying the brain, they’ve wanted to get a better look at what was going on. Researchers have poked and prodded and looked at dead cells under electron microscopes, but never before have they been able to get high resolution microscopic views of actual living brain cells as they function inside of a living animal. Now, thanks to work by physicist Stefan Hell and his colleagues at the Max Planck Institute in Germany, that dream is realized.

Researchers have found a new clue in the way Alzheimer's disease may spread in the brain. Jim Axelrod reports on how this discovery could lead to new treatments to try and stop it.

Itch.

What do hyper-creatives, emergency room nurses, and CEOs have in common? Dr. Aaron Blackledge has identified a particular neuro-chemical pattern.

Working overtime doesn't increase your output. It makes you stupid.

Is there a difference between the brain of an atheist andthe brain of a religious person? [More]

Deepak Chopra talks to Charlie Rose, Gayle King and Erica Hill about internet addiction and its similarities to drug addiction with respect to the brain.

Effective collaboration doesn't just happen. The key to a high-performance team is brain science. I don't have a problem with meetings.

Deep depression that fails to respond to any other form of therapy can be moderated or reversed by stimulation of areas deep inside the brain. Now the first placebo-controlled study of this procedure shows that these responses can be maintained in the long term. [More]

Do you procrastinate on making decisions?