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By Reese Ewing REDENCAO, Brazil (Reuters) - Cassio Carvalho do Val is about to invest nearly $2 million to add 10,000 cattle to his ranch on the edge of the Amazon. [More]

People need to move around, but we can do it in a less impactful way with these five innovations. Some are new and some are old, but together they could remake transportation.

No longer content to let the U.S. and Europe dictate the pace and direction of innovation, countries around the world are funding their own R&D to solve their own problems. The United States and Europe have long been the center of scientific and technological innovation, and the story of the day is how China may be usurping their place.

It's hard to know what products mean when they say they are "environmentally friendly" or "fully compostable," but there are rules about what companies can and can't claim about their products.

People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun. Mall rats soon may be an endangered species

The Amazon rainforest near Manaus in Brazil was almost completely cleared decades ago for cattle grazing.

Twitter users have shorter relationships. iPhone owners have more sex. And Big Macs cost 50 percent more in Brazil than in the U.S., but are much less in India

That the world's population is cramming into cities at a rapid pace has countless environmental benefits. A big one is that as people urbanize, we chop down fewer trees. The world’s forests double as the planet’s lungs.

What's new with reverse innovation? Small businesses that master local, niche, or extreme markets are becoming the go-to for ideas that can be applied on a global scale.

With the success of Google+, the company must eventually decide what to do with Buzz and Orkut--either shut them down and port their users, or risk creating a fragmented social ecosystem. After taking several big swings (and whiffs) at social, Google has finally cracked a line drive with Google+

A Brazilian project called ADAPTA will put hundreds of species from the Amazon in conditions that mimic what the world will be like after years of climate change. The mission: to see which animals adapt and which will need our help to survive.

A new report says Millennials like to spend money, and lots of it.

Photograph by Jason Madara Creative marketers are launching new efforts to reach the Latin American community. Colin Spooner manages a consultancy launched by ad agency Pereira & O'Dell, whose majority owner is Brazilian advertising giant Grupo ABC.

Ogilvy ECD Ramos says, let's put the B in BRIC. Brazilian creative Anselmo Ramos left his homeland to work in Europe and the U.S. for 12 years

Usage data suggests that something unusual has happened to Facebook's membership growth in the U.S.