With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you.
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Feed Subscription10 Steps: Teach Your Kids to Be Entrepreneurs
What business owner doesnt wish similar entrepreneurial success for their children, whether they have hopes to pass on the family business one day or can see their child creating their own. Here are 10 steps to teaching your children to become budding entrepreneurs.
Read More »Facebook IPO: 6 Smart Takeaways
Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting funding.
Read More »Start-up on a Budget: 14 Cheap Tools
Starting a business and trying to keep costs down? Use these expert tips to find resources that can cut your overhead. As a small business owner, you already know that “fast,” “easy” and “cheap” are magic words.
Read More »7 Undeniable Rules of Employee Pay
To you, their salaries are just a line item in the budget.
Read More »The Best Way to Be Memorable
How will people remember you long after you've found success?
Read More »Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga
There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
Read More »Know Thy Enemy, Befriend Rivals
Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here's a truth: At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.
Read More »I Broke These ‘Rules.’ You Can, Too
I may be a rule-follower by nature. But when it comes to my own company, I've learned when to color outside the lines.
Read More »The Philosophical Quandary of Work-Life Balance
Experts of all stripes offer tips on how to rethink the work-life juggle and escape stress. Here's why doing so is nearly impossible. Work-life balance is one of those problems that is so hard to solve in terms of concrete actions that we often try to get rid of the tension by creatively re-conceptualizing it
Read More »Slash Your Tax Rate to Buffett’s 15%
To get down to the zillionaire's tax rate of 15%, all you need are these five strategies.
Read More »15 Women to Watch in Tech
Collectively, they're tackling everything from healthcare and online video to Web security and e-commerce. And that's only the beginning
Read More »How to Land a Great Columnist Gig
Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.
Read More »How I Got My Business Model Right With My Second Company
The CEO of Stage 2 Networks, an Inc. 5000 company, recaps his $100 million education. In 1999, Joe Gillette was managing his telecommunications firm, Gillette Global Network, out of New York City, generating revenues of $10 million
Read More »Weight-Loss Tricks: Create Explosive Growth
Lessons from my diet: Use these 5 steps to move your company past a plateau and on to the next 'set point.' I dropped about 20 pounds last spring–and in doing so, changed my weight "set point" to 175 pounds. That means that my body–metabolism, habits and choices–adjusted to a "new normal" that was easier to maintain than it had been to attain. Like the body's systems, businesses also develop along a series of set points and set point changes.
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