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Can a Shoe Color Really Be Trademarked?

With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you.

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10 Steps: Teach Your Kids to Be Entrepreneurs

What business owner doesnt wish similar entrepreneurial success for their children, whether they have hopes to pass on the family business one day or can see their child creating their own. Here are 10 steps to teaching your children to become budding entrepreneurs.

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Facebook IPO: 6 Smart Takeaways

Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting funding.

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Start-up on a Budget: 14 Cheap Tools

Starting a business and trying to keep costs down? Use these expert tips to find resources that can cut your overhead. As a small business owner, you already know that “fast,” “easy” and “cheap” are magic words.

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Know Thy Enemy, Befriend Rivals

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here's a truth: At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.

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The Philosophical Quandary of Work-Life Balance

Experts of all stripes offer tips on how to rethink the work-life juggle and escape stress. Here's why doing so is nearly impossible. Work-life balance is one of those problems that is so hard to solve in terms of concrete actions that we often try to get rid of the tension by creatively re-conceptualizing it

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15 Women to Watch in Tech

Collectively, they're tackling everything from healthcare and online video to Web security and e-commerce. And that's only the beginning

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How to Land a Great Columnist Gig

Have a lot of war stories from your start-up days? Here's how to get a byline in a high-profile publication -- no experience required.

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How I Got My Business Model Right With My Second Company

The CEO of Stage 2 Networks, an Inc. 5000 company, recaps his $100 million education. In 1999, Joe Gillette was managing his telecommunications firm, Gillette Global Network, out of New York City, generating revenues of $10 million

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Weight-Loss Tricks: Create Explosive Growth

Lessons from my diet: Use these 5 steps to move your company past a plateau and on to the next 'set point.' I dropped about 20 pounds last spring–and in doing so, changed my weight "set point" to 175 pounds. That means that my body–metabolism, habits and choices–adjusted to a "new normal" that was easier to maintain than it had been to attain. Like the body's systems, businesses also develop along a series of set points and set point changes.

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