Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

So, do yourself, and your business, a favor: Abandon the corner office and slip into the shoes of your receptionist for a day. It's my belief that you can't truly understand your business unless you've experienced it from the ground up. While you may pore over profit-and-loss statements, immerse yourself in the interview process, and personally lead the sales and marketing efforts, you haven't done a damn thing if you haven't worked at your reception desk for a full day.

Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979. Yet at the time, the accepted strategy for building a brand was creating perceptions that were often far removed from reality

I know you're passionate about changing the world, but if your business model sucks and you go out of business, it helps nobody. Here's how to make the smartest moves.

In the rush toward a social media strategy, many businesses throw up a blog--and then have no idea what to say. Here's what you may be doing wrong. When I consult with clients, I frequently hear, "What do we write about?

Dave Lavinsky's company has helped its clients raise more than one billion dollars to help start, grow, and exit their businesses. Here's his advice

Business owners sound off about determining customer value.

The results are in--and they arent pretty.

The results are in--and they arent pretty. Here are eight cautionary tales from some of the worlds biggest brands. Recently I gave a group of my MBA students at New York University’s Stern Graduate School of Business in New York this assignment: Identify the most questionable new products of the year and analyze what made them so ill conceived.

Next year's economy will be hostage to the scary Euro crisis and towering debts at home.

Understanding the business ecosystem of search platforms such as Google will give brands greater understanding of the role they play in this business network. The foundation of any good business strategy lies in understanding the key players and how they interact.

So, you've landed a huge enterprise client. Here's how to close the deal without getting stuck in a legal maelstrom over the contract. It's bound to happen.

Only twice in the history of my business have I been truly terrified. Both times, it was my accountant -- yes, you read that right -- who jolted me back to business.

By focusing efforts on your best customers, you can increase customer value and grow your business.

In this extended version of the talk from our latest issue , we speak with Jim Rekoske, VP for renewable energy and chemicals for Honeywell--which licenses its biofuel technology to refineries.

Most small-company business development managers are newbies, even if they don't realize it. Here are six types of deals to stay away from