Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

%excerpt% Read more from the original source: 5 Ways You’re Cheating Your Heirs

The next time you have a chance, pull a client aside and ask specific questions related to how you're doing. As someone who markets entertainment experiences--meaning I get to watch audiences react in real time--I find the power of human expression and poignant feedback is often far more meaningful than spreadsheet data. That's why I say that the next time you have the chance (and it should be as soon as today), you should pull a client aside and ask specific questions related to how you're doing.

Terracycle has been criticized for collecting--and recycling--the packaging for less-than-healthy products.

If you haven’t made your marketing to-do list for 2012, this should give a good head start. Here’s a trivia question for you: What was George Harrison’s last released single?

Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off

%excerpt% More here: Why Entrepreneurs Gain Weight: 3 Reasons

In their haste to seem savvy about social media, some very smart people have done some dumb things. Don't join them

There is one way to prepare for a Euro zone meltdown. If you do business overseas, it's time to consider hedging

Can digital games change the world (for the better)? This entrepreneur thinks so.

When Project Runway winner Chloe Dao's national spotlight faded, she needed help, but couldn't afford a consultant. Chloe Dao knew she needed help. But she didn't know where to find it.

European leaders are meeting today on yet another Grand Plan to bail out the Euro. Why you, and your business, better hope they succeed. The drama is building over European leaders’ continued inability to solve the debt crisis that threatens to explode the euro zone.

The blind spot that may have tripped up Jon Corzine is equally dangerous for other leaders. How to avoid it

It's not natural to reach out when your business is struggling.

Plenty. When your connection to a mission or idea that is so strong that it inspires you to take risks, your company can soar, and your customers benefit.

Too often company executives driven by expanding their empire or blinded by a "quick fix" for entering a new market end up in an overpriced deal. An acquisition can provide a successful avenue for growth and obtaining competitive advantage. But many acquisitions end up as failures for the buyer