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How to Fix Your PR Pitch

In short: No one cares about your story the way you're telling it. Try one of these tactics instead. Every business has a story , but most of those stories are boring.

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Leadership Hall of Fame: Daniel Pink, Author of "Free Agent Nation"

With the economic downturn and the evolution of the business world in the last 10 years, has our ability to succeed on our own changed? We continue our examination of the business book Free Agent Nation with an interview of author Daniel Pink

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7 Steps to Closing a Deal Via Email

Despite what you may think, a perfectly crafted email can actually close a deal. In most cases, you’ll want to close deals either in person or on the telephone

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Crafting the Perfect Newsletter

Having a targeted newsletter with relevant and important information can bring increased traffic to your business. Also, Ryan Paugh, founder of Brazen Careerist suggests creating personal newsletters can have a greater effect. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-crafting-the-perfect-newsletter.html

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Get a Celebrity Endorsement

Lisa Price, the founder of Carol's Daughter, spoke about harnessing star-power of celebrities such as Jay-Z and Will Smith to build awareness of her brand. Lisa Price named her company Carol's Daughter after making a list of things she was and the things she wanted to become.

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What Killed American Airlines Could Kill You

Too much inventory and not enough demand can cripple a business of any size. Let this be your warning. When AMR , the parent of American Airlines, declared bankruptcy earlier this week, few should have been surprised

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Yelp Goes Live in Australia

Co-founder Jeremy Stoppelman hopes that the review site will go viral Down Under without a marketing campaign. As online review service Yelp prepares for its initial public offering, the company quietly has gone live in Australia today.

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7 Tips to Having a Dreaded Conversation

Whether it's firing someone or telling an employee they have bad BO, Donna Flagg's cheat sheet will help you through it. Have you ever struggled over how to fire an employee?

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Blake Simmons On Creating Fuel From Plants

In this extended version of the talk from our new issue , we speak with Blake Simmons, the VP for deconstruction at the Department of Energy's Joint Bioenergy Institute about competing with the fossil fuel industries, balancing needs for food and fuel, and becoming the Radio Shack of bioenergy.

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