Step No. 1: Realize that the daily deal site may very well need you more than you need it.
Read More »Tag Archives: business
Feed SubscriptionGratitude As A Business Strategy
Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know.
Read More »Get Your Small Business Saturday On
It's not a question of which website or app to use to promote your business; it's about using as many methods as you can. Here are some ideas. Most people are in one of two camps when it comes to shopping the day after Thanksgiving.
Read More »Planning for a Risky Economy
Economists call it a "binary" outlook: The future will be either pretty good or a nightmare, with not much in between. Here's how you plan at such times. My firm and I have served business owners for over 25 years, but the questions I get now are some of the toughest I’ve ever faced.
Read More »Spotify, Rdio, And MOG On Artist Payments: Don’t Blame Us
In the beginning, music industry watchers hailed subscription streaming services such as Spotify , MOG, Rdio, and Rhapsody as saviors of the industry, an alternative for listeners and labels to the tyranny of the 99-cent iTunes download. But artists weren't singing the same happy song.
Read More »From The Editor: The Creative Economy
.caption {color:#666;font-size:11px;} .caption img {padding-bottom:2px;} Photo by Benjamin Lowy There are two economies at work in the United States right now. One is traditional, entrenched, powerful, and often highly profitable
Read More »Get Funding Without Asking
An inside look at how YCharts scored $4.75 million in funding. YCharts CEO Shawn Carpenter had a great idea when he was still at Google.
Read More »Molecules to Medicine: Pharma Trumps HIPAA?
This past week, I was jolted out of my chair by news that a Pfizer-led group plans to buy access to patient data in hospitals . My initial reaction was anger, on a variety of levels: as a researcher, as one who is increasingly wary of the reach of huge corporations, and as an individual
Read More »Master Your Financials—No Excel Required
For the mathematically challenged: A Web tool that sifts through your numbers and spots trouble for you. Math is not my friend , even though we did have a long-term relationship throughout my formative years. (If you’re reading this, Fourier Analysis and Partial Differential Equations, don’t forget: You didn’t dump me, I dropped you.) Accounting isn’t my friend either
Read More »The Apple Store’s Secret Sauce
Per square foot, Apple outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Ask a seasoned entrepreneur how to increase sales and you'll likely hear such terms as up-sell and cross-sell
Read More »How to Develop Your Ad Message
Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. View the video on Inc.com at: http://www.inc.com/video/201111/how-to-develop-your-ad-message.html Advertisement: Win New Customers
Read More »The Last-Minute Black Friday Plan
Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity
Read More »Why Big Business Marketing Strategies Won’t Work for You
See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names
Read More »Build a Killer Website: 19 Tips
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first
Read More »Venture For America Wants To Create 100,000 New Jobs By Matching College Grads With Startups
Andrew Yang founded Venture for America to tackle unemployment, one aspiring entrepreneur at a time. Andrew Yang wants to create jobs. Specifically, 100,000 U.S
Read More »