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Gratitude As A Business Strategy

Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know.

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Get Your Small Business Saturday On

It's not a question of which website or app to use to promote your business; it's about using as many methods as you can. Here are some ideas. Most people are in one of two camps when it comes to shopping the day after Thanksgiving.

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Planning for a Risky Economy

Economists call it a "binary" outlook: The future will be either pretty good or a nightmare, with not much in between. Here's how you plan at such times. My firm and I have served business owners for over 25 years, but the questions I get now are some of the toughest I’ve ever faced.

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Spotify, Rdio, And MOG On Artist Payments: Don’t Blame Us

In the beginning, music industry watchers hailed subscription streaming services such as Spotify , MOG, Rdio, and Rhapsody as saviors of the industry, an alternative for listeners and labels to the tyranny of the 99-cent iTunes download. But artists weren't singing the same happy song.

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From The Editor: The Creative Economy

.caption {color:#666;font-size:11px;} .caption img {padding-bottom:2px;} Photo by Benjamin Lowy There are two economies at work in the United States right now. One is traditional, entrenched, powerful, and often highly profitable

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Get Funding Without Asking

An inside look at how YCharts scored $4.75 million in funding. YCharts CEO Shawn Carpenter had a great idea when he was still at Google.

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Molecules to Medicine: Pharma Trumps HIPAA?

This past week, I was jolted out of my chair by news that a Pfizer-led group plans to buy access to patient data in hospitals . My initial reaction was anger, on a variety of levels: as a researcher, as one who is increasingly wary of the reach of huge corporations, and as an individual

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Master Your Financials—No Excel Required

For the mathematically challenged: A Web tool that sifts through your numbers and spots trouble for you. Math is not my friend , even though we did have a long-term relationship throughout my formative years. (If you’re reading this, Fourier Analysis and Partial Differential Equations, don’t forget: You didn’t dump me, I dropped you.) Accounting isn’t my friend either

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The Apple Store’s Secret Sauce

Per square foot, Apple outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Ask a seasoned entrepreneur how to increase sales and you'll likely hear such terms as up-sell and cross-sell

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How to Develop Your Ad Message

Create ads that get attention and clearly let people know what your business stands for. Greg Rollett, CEO of the Product Pros, has advice too. View the video on Inc.com at: http://www.inc.com/video/201111/how-to-develop-your-ad-message.html Advertisement: Win New Customers

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The Last-Minute Black Friday Plan

Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity

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Why Big Business Marketing Strategies Won’t Work for You

See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names

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Build a Killer Website: 19 Tips

If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first

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