Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

What can Justin Bieber teach you about optimizing your sales strategy? Baby, ooh: quite a lot. The television host, producer, and philanthropist is famous for sticking to her brand.

John Warrillow explains how professionals-such as architects, accountants, doctors and dentists-can grow their business beyond themselves. Dear John: I'm a criminal defense lawyer. As much as I would like to, I don't see how I could apply the Built To Sell philosophy to my practice

Instead of being held captive by massive startup and infrastructure costs, Science Exchange allows anyone to have an experiment performed for them--for a fee. Scientific research is an expensive proposition.

The original Top Chef, Harold Dieterle, gives advice on turning a reality show appearance into an entrepreneurial reality. Chef Harold Dieterle has done what many others have failed to do: he's whipped 15 minutes of reality show fame into two successful, critically acclaimed New York City restaurants

I like to look at most areas of life as a game. If I didn't think it were fun to navigate the challenges of the game called "business," I wouldn't have taken the career path I have

I was lifting weights at my gym, a community center in New York City, when he caught my attention. His name, I later found out, was Marvin Moster. He stood a few inches over five feet, mostly bald with some white hair on the sides of his head, sporting a mustache, and wearing a light blue shirt and dark blue shorts.

In Part 1 of my interview, Sunni Brown, business owner, creative director, speaker and co-author of one of Amazon’s Top 100 Business Books titled GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers , described graphic recording and the definition of Gamestorming. Below, Sunni discusses how to create innovative environments that produce amazing ideas

After a year of trying to get some skin in the daily online deals game, Yelp has decided to bench itself and refocus on its core services: online business reviews. It's probably a good call.

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

Lightbank , the venture vehicle created by Eric Lefkofsky and Brad Keywell of Groupon fame have just pushed $4 million of funds, one of its biggest investements thus far, into E la Carte --makers of the Presto dedicated restaurant tablet devices. Lightbank is betting that in a newly iPad-invigorated world, dedicated single use tablets will sell and will be more readily adopted, perhaps even sought out, by public-facing businesses. Presto was dreamed up in 2008, and it's currently in use in around 150 restaurants in the Bay area.

Want to encourage creativity amongst your team? We asked CEOs, creative writers, and a comedy instructor, their tips for drawing out good ideas.

Sunni Brown , M.P.A., is owner of BrightSpot I.D., a company specializing in visual thinking to support problem-solving in business.

Are companies overwhelming consumers? We continue our examination of the business book The Paradox of Choice with an interview of author Barry Schwartz.

Are companies overwhelming consumers? We continue our examination of the business book The Paradox of Choice with an interview of author Barry Schwartz. Kevin Ohannessian: What was the impetus for writing The Paradox of Choice?

HP To Spin-Off PC Business . HP has now said that it prefers to spin-off its PC-making division and is considering how it can do this within the current company structure.