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Becoming a Serial Entrepreneur

People who have started multiple businesses understand how to move swiftly and take action. Jake Winebaum weighs in on the art of serial entrepreneurship.

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What Makes a Business Magnetic?

A graduate from Harvard’s Law and Business schools, Adrian Slywotzky is a sought after business consultant, speaker, and writer. Below, Adrian describes the qualities that make a business magnetic. Curt: What does magnetism mean in the B2B world

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How CNN And YouTube Forged A Presidential-Debate Partnership

CNN runs one of the world's most advanced newsrooms : Holograms stream over the airwaves, touchscreens dot the walls, and reporters and producers practically have iPads attached to their hips. Tonight, that forward-thinking tradition continues with the network's first GOP debate--which will include conservative stars such at Mitt Romney and Michele Bachmann--of the upcoming presidential election.

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Why You Need a Mobile Strategy

A solid mobile strategy will include several ways to connect with consumers via their mobile devices. Here are some key approaches and why you should be using them.

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No Competition? No Business

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Dear John: I have an idea for a business, but there is already a lot of competition.

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What’s Your Growth Strategy?

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Dear John: I've had my company up and running for five years. We've gotten past the start-up days where it felt like survival most of the time.

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Want To Sell Product? Sleep With Your Customers

Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How well would you say you know your consumer--not just the broad-stroke stuff, either, like their income or marital status

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How to Find Your Niche Market

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Dear John: How do you find a niche market to enter?

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Selling Your Business for Parts

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Dear John: I've decided to shut down my business.

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