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When the topic of business plans comes up, it tends to polarize people into two separate camps: those that think business plans are worth the effort to put together and those that think that unless you're trying to raise money, writing a business plan is a waste of time . For Ellen Rohr, a business consultant and founder of Bare Bones Biz , the answer lies somewhere in between. "The primary purpose of a business plan is to help you gain clarity and hold yourself accountable for moving in the direction of what you want," she says

This article is Part 2 of an 8 part series. Read Part 1 to get caught up. Geoffrey Moore ’s work is required reading at top business schools

%excerpt% See the rest here: America’s Toughest CEO Coach

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. White iPhone Due Soon Apple 's legendary white iPhone will be ready for AT&T and Verizon in a few weeks, according "three people with knowledge of the plans." Twitter Rejected $10 Billion Offer From Google Twitter reportedly turned down multiple offers, including $2 Billion from Facebook and one from Microsoft . Crowdsourced Map Campaign Attempts Anti-Slave Momentum Demand the Brand, a State Department-supported project, allows users to upload photos of themselves with products to "demand" that they be made slave-free.

Halle Tecco, who founded the new health-care startup incubator Rock Health, is bringing in visionaries like the founder of Guitar Hero to help creative, innovative, and--dare we say it--fun health-care startups get off the ground.

Is the founding of Twitter the stuff of "The Social Network 2"? You probably know the story by now

Workers get hurt all the time, both on the job and off. In 2009, the Bureau of Labor Statistics reported 1,238,490 injury or illness cases in the United States requiring days away from work to recuperate.

Walk into any bank in the country and ask for a loan to start a business and the knee jerk reaction of the banker behind the desk will be to ask you to write a business plan—even though they themselves have likely never written one and will not base their lending decision on its content. The problem with writing a business plan as a start-up is that it will be based on one assumption on top of another. If your first assumption is flawed, then the whole thing is useless.

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today.

Amazon has announced it will begin selling an ad-supported version of its Kindle eReader starting May 3rd. The "Kindle With Special Offers" will sell for $114, an 18% discount from the current $139 sticker price

Recently, I was asked why it's important to have a company page on LinkedIn. To make sure we covered all of the bases, I turned to one of my favorite LinkedIn Guru 's, Barbara Rozgonyi.

Setting out to identify the most promising industries for starting a business in the coming year, a team of Inc.com reporters and freelancers scoped out data from three private research companies and researched independently (which included all sorts of standard reporting procedures, including but not limited to: phoning reality-show agents, interviewing used-car-salesmen wannabees, and getting a haircut at at the country’s best barbershop). The data we compiled, compared, and contrasted came from Sageworks Inc. , which does past and current financial analysis of privately held companies, AnythingResearch.com , which provides industry market research analysis, reports, and publications, and IBISWorld , which provides detailed past industry growth percentages, revenue forecasts for the next five years, employment growth, profit margin averages, and industry competition ratings