In the consumer-tech sense, friction is inconvenience. It's a hassle--steps that stand between you and what you want to buy or do.
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Tag Archives: buy-something
Feed SubscriptionAds Convince Consumers Of Nonexistent Experiences
One way advertisers convince us to buy something is to remind us that we’ve enjoyed their product before. Unfortunately, we can have fond memories of a product that we’ve never even had. Or that doesn’t even exist
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