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Illustration by I Love Dust Why Bloomberg broke into the business of measuring other companies' good deeds. Curtis Ravenel spearheads Bloomberg's program to include enviromental data on its terminals. | Photograph Courtesy of Bloomberg SOON AFTER Bloomberg's sustainability director, Curtis Ravenel, launched an initiative to green the company's operations in 2006, he began to wonder: How do other businesses measure their impact on the environment?

CoolPlanet Biofuels, a startup that churns out biofuel from cellulosic waste (think plant waste and woodchips) just snagged an undisclosed amount of cash from Google Ventures in its Series B round of funding. This comes after an $8 million funding round last year, which included GE and North Bridge Venture Partners. Out of all the biofuel players in the market, why is CoolPlanet getting so much attention

Novozymes , a biotechnology company that does everything from building better biofuels to removing trans fats in foods, has figured out how to sustainably transport large amounts of live fish across long distances. The company's venture into live fish transportation came about as part of a partnership with Aqualife, a Danish cleantech logistics company that specializes in the global fishing industry. When a caviar production facility in Abu Dhabi asked Novozymes if it could transport 140 metric tons of live sturgeon from Germany, the company had a solution: move the fish by sea freight using specially designed Aqualife containers and Novozymes' microorganisms