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Anatomy Of A Cannes Winner: Nike Write The Future

We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam dissect Film Grand Prix winner Write the Future. Due to irresponsible use, the word "epic" is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s Write the Future campaign.

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Innovative Nature: Baking Biomimicry In

I met Jake Cook after sharing content at the innovative HatchFest.org, a creativity/film festival gathering held in Bozman, Montana. Innovation can happen anywhere and developing communities on their talents is something I have a strong passion for.

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Best Courses 2011: The Launch Pad

University of Miami Taught by: Outside advisers Some entrepreneurship classes live in business schools. Some live in engineering schools

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