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Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone's socks off. Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven Triggers to Persuasion and Captivation, she addresses audiences who will feel shortchanged if their socks aren't knocked off.

Stella and Dot founder Jessica Herrin explains why her early failure was responsible for her future success. Jessica Herrin wanted to change the game of home sales. She wanted it very badly, and dreamed of exporting an entrepreneurial platform to other women