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4 Cool Tools to Engage Customers Online

These new tools offer innovative ways to engage people who visit your site, and keep them coming back. A lot of business owners are focused on interacting with customers on social networks. But how about your plain old company website?

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Apple CEO Tim Cook On Cheap iPad Knockoffs: "You Hate It"

Apple CEO Tim Cook made a rare appearance today at Goldman Sachs' technology and Internet conference. During the presentation, Cook spoke on everything from supplier working conditions to the demise of the PC industry

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How to Use Virtual Sales Clerks

Next time you're shopping online , be prepared for a chat. As live chat technology evolves, e-commerce sites are finding that virtual clerks are becoming crucial to customer support and sales systems. Earlier this year, Bold Software, a live chat and click-to-call service based in Wichita, Kansas, polled 200 of their customers—mostly online merchants who use the software to interact with customers browsing their sites—to see just how effective live chats really were

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Web-Based Live Chat: Good for Business?

Depending on how you deploy it, live chat on a company website can be a boon for business or a terrible calamity. For some, it’s like adding a crack team of ace deal-closers who contribute directly to the bottom line. For others, it’s like hiring a surly, inattentive sales clerk who sends customers fleeing for the virtual door

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