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The Birth Of An Idea: Ads To Rebrand Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S

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Protect And Attack: Lenovo’s New Strategy

Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now, with a savvy blend of East and West, it's poised to be China's first global brand. Leading the PC maker's pursuit of new markets, CEO Yang Yuanqing believes in "replaying the chess board" to keep improving

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In Hypergrowth China, Lenovo Is Apple And Starbucks Combined

Magazine preview: China's first global brand is on the cusp of a critical transition. Which computer maker this year introduced three new tablets , a speedy new smartphone, an edgy new global branding campaign , and the launch of an outer space science competition with Google

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Why You Should Fear SOPA

Big Technology has come out against the anti-piracy legislation as censorship. Entrepreneurs have a whole different bag of worries

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Entrepreneurship Everywhere

Seven million people in 115 countries are participating in Global Entrepreneurship Week competitions, awards, and other idea-generating activities as you read this. In honor of the third annual Global Entrepreneurship Week, BizBuySell, an online marketplace of businesses for sale, tells the entrepreneurship story from Canada to Colombia with statistics and other fun facts. BizBuySell, a marketplace of businesses for sale, offers about 45,000 U.S.

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China Forges Ahead in Space Despite Yinghuo-1 Setback

By David Cyranoski of Nature magazine The likely demise of Russia's Phobos-Grunt mission has dashed China's hopes for its first Mars orbiter, Yinghuo-1, which was piggybacking on the larger craft (see ` Russia gets the red planet blues '). [More] Presented By: Grainger aids power outage response.

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New Unmanned Drone Fits In The Palm Of A Hand

One of the smallest unmanned drones in the world has the diameter of a Frisbee, fits in the palm of a hand, and looks like a miniature Star Wars X-wing. The SQ-4 UAV isn't just a tiny surveillance vehicle; it's also on the cutting edge of the new wave of nanodrones

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Dangerous Volcano Spurs Rival Nations to Cooperate (preview)

The serene waters of sky pond, one of the most popular tourist attractions in northeastern Asia, belie the fact that it is nestled inside the crater of one of the region’s most dangerous volcanoes--a peak known as Changbai Mountain to the Chinese and Mount Paektu to Koreans. That 2,744-meter-tall volcano, which straddles the border between China and North Korea, last erupted in 1903 but has displayed signs of awakening in recent years.

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China Official Says Air Pollution Rules Too Lax

BEIJING (Reuters) - China's air pollution standards are too lax, a senior environment official said in comments published on Friday, the highest level comment following complaints that authorities are understating the extent of smog that often envelops Beijing. The level of air pollution in the capital varies, depending on winds. But in recent weeks, a cocktail of smokestack emissions, vehicle exhaust, dust and aerosols have blanketed the city in a pungent, beige shroud for days on end, prompting residents to denounce official readings of "slight" pollution as a gross undercount

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China, India Could "Lock" World in a High-Carbon Energy System, IEA Warns

The world could burn nearly 8,000 million metric tons of coal by 2035 -- most of it in China -- unless countries radically change their energy policies, according to the International Energy Agency (IEA). The IEA's World Energy Outlook released this week found that China almost singlehandedly fueled the rise in coal use throughout the first decade of the 21st century

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Sneak Peek: The St. Regis Tianjin

The St. Regis Tianjin opened October 30 as that city’s first hotel to offer butler service for all guests. Located in northern China, about a 30-minute bullet-train ride from Beijing, the 18-story glass-and-steel structure features the largest presidential suite in Tianjin, along with 273 guest rooms and suites, many of ...

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Planetary Scientists Hope To Bring Back Mars Moondust

Planetary scientists may soon get the dirt on a Martian moon--literally. A Russian spacecraft will soon depart for Phobos, the larger of Mars's two tiny moons. It will attempt to land there, scoop up some soil and return it to Earth for analysis.

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Where Coal Is King in China

HOHHOT, China -- It was late spring, and armed police were barring Inner Mongolia University students from leaving campus to protest the death of a herder run over by a coal truck. Students amassed in towns across the province to condemn coal companies they accused of riding roughshod over livestock grazing land

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