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On the evening of Wednesday, March 21, a mouse scurried into a storm drain near the southeast corner of Central Park in New York City. If anyone noticed the mouse at all, whatever shallow impression the sight of a Manhattan rodent made on their minds likely vanished within seconds, rinsed away by a new wave of sensory experience an approaching car, a ringing cell phone. But the mouse, whose name is Gerald, is worth remembering

For the second year, Mandarin Oriental, Hong Kong has been named the official hotel of the 2012 Hong Kong International Art Fair.

For the second year, Mandarin Oriental, Hong Kong has been named the official hotel of the 2012 Hong Kong International Art Fair. To celebrate Asia’s premier art event, commonly called Art HK, the nearly 50-year-old hotel—known for its majestic views of Victoria Harbor and the city’s skyline—will offer specialty cocktails ...

For the second year, Mandarin Oriental, Hong Kong has been named the official hotel of the 2012 Hong Kong International Art Fair. To celebrate Asia’s premier art event, commonly called Art HK, the nearly 50-year-old hotel—known for its majestic views of Victoria Harbor and the city’s skyline—will offer specialty cocktails ...

Susan Davenport, senior vice president of the Austin Chamber of Commerce, tells Fast Company how the city--home to the uber-popular SXSW festival--stays vibrant. [twistage a61f4ef0faa88] Want more great ideas from top entrepreneurs? Our cameras were at SXSW; check out more videos on 30SecondMBA .

There are 3 good reasons not to get this wrong--and an easy way to make it better. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile

Luck of the Irish? Think again

Madrid’s Villa Magna is offering VIP access to the city’s famed Prado Museum, along with expert art guides, and insight into Spain’s rich art history. Priced from $14,560 a night, the Prado package places guests in Villa Magna’s 1,500-square-foot Royal Suite, which is well stocked with bottles of Spanish cava ...

Almost overnight, millions of people watched and shared this 30-minute video.

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients

By Richard Monastersky of Nature magazine As soon as the shaking died down on 11 March last year, Ken-Ichi Sato stumbled back to his office and pressed the alarm button, triggering sirens throughout the city of Kesennuma in northeastern Japan. [More]

New Orleans Mayor Mitch Landrieu on the roadblock that keeps cities--and start-up founders--from solving big problems. I recently realized that I've been stuck in a rut for years and that rut is ideology.

The Bronx Zoo Monkey House. | Photo by Geoff Stearns, Creative Commons

Home to a burgeoning concentration of tech start-ups and incubators, Detroit's "Webward Avenue" is not just a street--it's also a movement. Can it transform Detroit

Can paying recent graduates to work and play in Detroit infuse the city with extra creativity? Challenge Detroit is banking on it. "You never want a serious crisis to go to waste," President Obama's then chief of staff Rahm Emanuel is reported to have said of the 2008 meltdown of the financial sector.