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Your Customer Research Is All Wrong

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why

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The USB Memory Stick Is Facing Extinction

Those tiny plastic USB memory sticks you've got on your desk or skulking in your laptop bag's pocket are soon to be relegated to the past. Innovation, and the mobile tech revolution, is to blame

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7 Ways to Romance Your Clients

Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. I'm often struck by the similarities between professional and personal relationships.

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7 Office Space Traps to Avoid

You just closed a small financing round, hired some new team members and are looking to move into a new office space.

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3 Steps to Build Your Business Up by Tearing it Down

Sometimes the best way to keep your business growing is to analyze what would bring it to an end. Judge Smails (aka Ted Knight) once famously quipped in the iconic Caddyshack, "It's easy to grin when your ship comes in and you've got the stock market beat

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6 Steps to Define Your ‘True North’

Identifying your businesss one true objective will provide a strong foundation for all strategic decision-making. A few years ago we worked with the new CEO of a consumer packaged goods (CPG) company

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8 Surprising Ways To Delight Customers

As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport--which offers harried travelers a room specifically set aside for yoga practice--may be my next yoga destination.

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Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

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You Don’t Know Jack About PR

Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong.

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Fail Your Way to Success

When fear gets in your way, do you choose to take the risk, or do you choose certain failure? Me: So, what stops you from launching your blog? You have an amazing story to tell

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Why You Need an Advisory Board

An outside perspective is critical to building the future of any business, big or small. As we built our business from a bedroom start-up to an Inc. 500 company, our priorities were creating a differentiated offer to our customers, building a world-class team, and managing cash flow to keep us afloat as the business grew

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