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Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come. Ugh.

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come. Ugh

Today’s economy is certainly lousy, but you might as well get used to it. Some financial experts think the de-leveraging process we’re now going through might last for another decade or two, with interest rates near zero for years to come

How one retailer discovered the secret to expanding from three to 15 stores profitably. One retail client of ours had a small boutique business unit (selling upscale French clothing) that was a real puzzler. They were seeing great profitability in their New York boutique, significant losses from their Los Angeles boutique, and moderate profitability just down the street in Orange County.

How one retailer discovered the secret to expanding from three to 15 stores profitably. One retail client of ours had a small boutique business unit (selling upscale French clothing) that was a real puzzler. They were seeing great profitability in their New York boutique, significant losses from their Los Angeles boutique, and moderate profitability just down the street in Orange County.

Take client entertaining to a whole new level by creating a memorable experience. Your clients will thank you for it. Anyone can pick up a check–and if you spend much time with clients, you probably have

A big customer win can be exhilarating. Just make sure you don't put all your eggs in one basket. Remember winning that first big customer?

A big customer win can be exhilarating. Just make sure you don't put all your eggs in one basket. Remember winning that first big customer?

A big customer win can be exhilarating. Just make sure you don't put all your eggs in one basket

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media

Dave Lavinsky's company has helped its clients raise more than one billion dollars to help start, grow, and exit their businesses. Here's his advice

So, you've landed a huge enterprise client. Here's how to close the deal without getting stuck in a legal maelstrom over the contract. It's bound to happen.

It's not just for marketing. Crowdsourcing is an efficient way to take advantage of cognitive diversity