Leveraging synergistic brands can take a business to new and exciting heights. How can co-branding help you to reach an expanded audience with your message?
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Feed SubscriptionFace The Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs
The likely Republican candidates might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message
Read More »Even In The Office, Casting Is Everything
How do great managers cultivate excellent performances so consistently? Sometimes it's about moving a star into a supporting role. We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from First, Break All the Rules (1999) by Marcus Buckingham and Curt Coffman.
Read More »4 Reasons Why Companies Fail
Starting a small business takes a lot of hard work and talent. Keeping a small business going takes even more of the same. According to labor statistics, more than 80 percent of businesses fail within the first year—but very few reports explain why.
Read More »Anthony Ingrao
Signature: “Not allowing any two projects to look alike,” says Anthony Ingrao’s partner, Randy Kemper. “We customize each project to our client’s taste and help them define an individual style
Read More »Anthony Ingrao
Signature: “Not allowing any two projects to look alike,” says Anthony Ingrao’s partner, Randy Kemper. “We customize each project to our client’s taste and help them define an individual style
Read More »American Express Invests in PayFone, Powers Mobile Payments Plan
It was barely a month ago that American Express launched its futuristic mobile payments system Serve , and it's already moving to reinforce it by investing in a small firm
Read More »5 Takeaways from Growco
Inc.
Read More »How Carrots Became the New Junk Food
Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.
Read More »Web-Based Live Chat: Good for Business?
Depending on how you deploy it, live chat on a company website can be a boon for business or a terrible calamity. For some, it’s like adding a crack team of ace deal-closers who contribute directly to the bottom line. For others, it’s like hiring a surly, inattentive sales clerk who sends customers fleeing for the virtual door
Read More »What an NFL Lockout Would Mean to Small Businesses
Stadium View Bar & Grille sits merely 150 yards away from historic Lambeau Field, home to the 2011 Super Bowl Champion Green Bay Packers, in Wisconsin. For 19 years owner Jerry Watson and his employees have been serving loyal Packers fans
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