We ran three marketing test-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing
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Feed SubscriptionLearning From Mistakes At Facebook
Brandee Barker, former head of the communications team at Facebook, had her hands full with missteps during the launch of the news feed and Beacon. Here's how she managed. [twistage 2957275f8cf01] For more bite-sized bits of wisdom on leadership and strategies for success, explore our ongoing video series at
Read More »FCC Blocks LightSquared’s Launch
Billionaire hedge fund manager Philip Falcone's hopes to build a state-of-the-art open wireless broadband network are put on hold because his signal jams GPS devices.
Read More »What You Can Learn From Romney’s Inauthenticity
Communication is the gateway to connect with your constituents. Here's how to be open, honest, and sincere. Mitt Romney may be in danger of throwing away his front-runner status in the Republican presidential primary
Read More »FCC Dreams of a White (Space) Christmas for Wireless Gadgets
If the NFL and NBC can successfully stream the wildly popular, three-hour-plus Super Bowl live via Verizon’s mobile network on February 5th the event could usher in a whole new level of demand for high-speed wireless bandwidth. The U.S
Read More »Why Newt Gingrich And Elizabeth Warren Are So Damned Persuasive
Left for dead only two months ago, former House Speaker Newt Gingrich is now a front-runner for the GOP nomination. On the Democratic side, Elizabeth Warren, the Harvard Law professor who is running for the Senate seat currently held by Scott Brown, has created some buzz of her own. These two candidates couldn’t be more different, but they both use tried and true communication and persuasion techniques that help them connect with voters
Read More »App Turns iPhone into spiPhone
Used to be if spies wanted to eavesdrop, they planted a bug. These days, it's much easier
Read More »GM’s Wireless Safety Net Warns Drivers About Dangerous Situations
Using a combination of signals from all over the road, a new system takes cars a step closer to being able to automatically react to conditions in front of them. It will still be at least a decade before GM's EN-V autonomous pod cars hit the streets, but in the meantime, the automaker is working on a mobile system that uses information from surrounding vehicles and infrastructure to warn drivers about dangerous situations.
Read More »Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products
Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones. We admit it: We were never passionate about cleaning before we launched Method
Read More »Syrians Upload Ramadan Massacre Footage Onto YouTube With Pen Cameras And Smuggled Tech
After Syrian troops began shelling civilian targets in the city of Hama, brave activists used smuggled phones and sympathetic allies abroad to upload grainy, graphic warfare footage onto YouTube. On Sunday Syrian tanks assaulted Hama and shelled civilian targets; at least 70 are confirmed dead and hundreds more seriously injured. Observers are calling it the " Ramadan Massacre " since it occurred on the eve of the Muslim holiday.
Read More »Tracking And Rescuing Firefighters With Disposable "Breadcrumb" Routers
The Department of Homeland Security has unveiled a tiny, disposable router that allows first responders to communicate digitally in emergencies--and could replace two-way radios. The Department of Homeland Security has unveiled a new two-way radio replacement system for firefighters that's designed to work in extreme heat and disaster situations--and is disposable
Read More »Readers Respond to "Flu Factories" and Other Articles
FLU NETWORK The title of Helen Branswell’s “ Flu Factories ” is the type of sensationalism that has to be overcome for influenza surveillance to be effective and was in stark contrast to the balanced report that followed.
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