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Join the IPO Party

Nearly 200 companies are getting ready to go publicthe most since 2000. Plus, why VC's aren't funding B2B start-ups, and the rest of today's news. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs

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The NFL: A Smarter Game With A Better Business

In this excerpt from his new book, Fixing the Game author Roger L. Martin examines what the NFL can teach the business world about managing expectations and how CEOs are rigging the game. Few people conceive of the world of business in terms of real and expectations markets

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Case Study: When a Competitor Attacks Your Company Online

One morning last January, a franchisee of Nurse Next Door in Edmonton, Alberta, sent an e-mail to company headquarters in Vancouver, British Columbia. John DeHart, Nurse Next Door's co-founder and co-CEO, clicked on a link in the message, which led to the website of Eldercare, a competing company based in Toronto

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3 Tips for Building a Valuable Company

My entrepreneurial journey has seen me start and exit four companies, one of which, my research business, was acquired by a public company.

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How to Find the Right Employees to Be Your Brand Ambassadors

It's a speech we've heard time and time again: A corporate CEO or entrepreneur will take the stage and proclaim "Our greatest asset is not in our inventory or our sales or our products—but in our people." True, but times have changed. In order to fully realize—and leverage—an employee's full value, a successful company needs to find creative ways to tap into its employees' networks (both online and offline).

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Truvia’s Test: Can Diet Sweeteners Go Natural?

Illustration by Dan Winters When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told. SAYS ZANNA MCFERSON , plucking a stevia leaf from a plant on her desk and biting into it, "I knew there had to be something we could do with it." Through the expansive windows of her corner office at Cargill's headquarters, an Aspen-like mega-lodge on the outskirts of suburban Minneapolis, she stares out at the snowy pines and at the horizon beyond

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The 10 Most Innovative Companies In Russia

01 / Yandex > > For mastering search. The internet search company Yandex is already three times more popular than Google in its home market (Russia) and this year, it made its move onto Google's international turf with the launch of an English-language search engine. One of Yandex's key advantages has always been the complexity of the Russian language, whose Lego-set of prefixes, roots and suffixes has forced it to be a step ahead in the nuance of its algorithms.

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