Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.

One of the courses I teach regularly at my university is “Ethics in Science,” a course that explores (among other things) what’s involved in being a good scientist in one’s interactions with the phenomena about which one is building knowledge, in one’s interactions with other scientists, and in one’s interactions with the rest of the world.

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

Here's how to level the playing field when your competitor has the inside track.

Before you start lowering prices to stay competitive, here are some easy steps to beating them at their own game. It’s a familiar story : A company begins to use defensive pricing when a competitor has reduced its market share. The competitor lowers prices

Michael Robbins, the editor of Military History, took the stage this afternoon at the Inc. 500|5000 Conference to discuss Sun Tzu's 2nd century classic, The Art of War.

After dangling a reported $6 billion offer in front of daily deal site Groupon (which it ultimately rejected), Google is pressing on with its own service. Today Google unveiled Offers , a new feature that will allow local businesses to show off deep discounts to consumers. Seemingly a direct competitor to Groupon and Living Social, Offers boasts of discounts of 50% off or more

Amazon has announced it will begin selling an ad-supported version of its Kindle eReader starting May 3rd. The "Kindle With Special Offers" will sell for $114, an 18% discount from the current $139 sticker price