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Rules Of Engagement, From The NBA Social Media War Room

While bored traditional sports reporters wait for quotes from the megastars, the NBA's elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow--literally--the social media masters during before, during, and after the action to watch how it all works

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True Tales From Trademarkia: When Twitter Was A Christmas-Ornament Company

Trademarkia, a searchable repository of trademark and logo information, helps ensure that your business ideas don't infringe on anyone else's rights. It's also a great brainstorming tool for your brand--after all, "Twitter," "Yahoo," and "Googles" failed the first time around, and their trademarked names were ripe for the picking. Raj Abhyanker remembers one of his first encounters in the world of trademarks.

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Wi-Fi-Connected Lightbulbs, Coming To Smart Homes In 2012

Not only will these new bulbs save you money every month, they'll be tons of fun for amateur lighting designers, and can even increase home security. A Wi-Fi connected lightbulb that'll cost you just an extra buck a pop may sound crazy, but it's a soon-to-be reality that promises to transform your house into a mood-lit, low-power, eco-friendly smart home . That's the suggestion from NXP, a Netherlands-based semiconductor company that invented the Greenchip technology that will be in many Wi-Fi connected lightbulbs on sale by early 2012

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Electronic Cigarette Maker Develops The Smoker’s Foursquare Check-In, Tries To Get You Laid

The founder of Blu Cigs, battery-powered electronic cigarettes that mimic the look and feel of traditional cigs and deliver vaporized nicotine to users, believes he's discovered an innovation that could help his company compete with R.J. Reynolds and Philip Morris. Jason Healy, president of the Charlotte, North Carolina-based company, and his team have spent about a year developing the "Smart Pack," a first-of-its-kind e-cig pack which features unique ID technology that detects nearby e-smokers.

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