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Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan.

Apple's CFO Peter Oppenheimer will take the stage this morning to talk about Apple's cash reserves and reveal what plans Apple has for the money. At last count the reserves were nearing $100 billion, and actually growing at a rate that defies belief despite the already impressive stash. During Steve Jobs' time as CEO there was no movement on the cash issue, despite many calls for some action over the years--even when the reserves numbered just in the several billions of dollars...but now Tim Cook is at the helm, and things may change

Two-time Inc. 5000 honoree, Factory 360, uses experiential marketing to amplify the affect a product or service has on the consumer. As we process applications for the 2012 Inc

The path of entrepreneurship isnt smooth. Here are five tips to survive the start-up roller coaster.

Your money is just a set of bits these days. So why shouldn't it be treated as such--and make your life easier?

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

Getting customer feedback is essential in the early stages of your company--but it's what you do with it that determines your fate. Note: A version of this post first appeared on steveblank.com . The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers

Eric Ryan, co-founder of method home products, reveals the four things his company does to keep the creativity flowing. At 36,000 feet, on a Virgin America flight, I was pondering soap

Want $20 back from Whole Foods when you use your AmEx card? Tweet #AmExWholeFoods. Here's what's behind the new deals for the sharing generation

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

The White House on Thursday vowed to raise the level of privacy on the Web through a series of personal data protection measures it calls the Consumer Privacy Bill of Rights . The initiative calls for, among other things, companies that gather information online to provide users with greater control over what information is collected and how it’s used.

Barclays bank, which already intertwines NFC chips and antennas into its banking cards in the U.K., has just taken a page out of Apple's book and released a new mobile app that should shake up the U.K. financial game.

The value of customer relationships runs much deeper than a good product or service. Often we receive many great questions and comments from the readers of our Inc.com column

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.

There's one simple way to make your customers trust you: be open and honest with them from the start. My co-founder Bill Haney said recently, "In an age where you can look up the top nearby Indian restaurant on your phone, order at a fixed price, and have your food delivered within a half hour to your doorstep all without even talking to a live person, it's insane that for the largest expenditure most Americans make, our homes, we have so little ability to make the building process transparent." He means transparent in terms of cost (building on a fixed price), customization options, and building schedule.