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Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

.boxxy1 {display:inline-block;vertical-align:top;width:250px;margin-right:15px;} .boxxy2 {display:inline-block;vertical-align:top;width:340px;} .boxxy2 span {color:#00b3e6;} Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers

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Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

.boxxy1 {display:inline-block;vertical-align:top;width:250px;margin-right:15px;} .boxxy2 {display:inline-block;vertical-align:top;width:340px;} .boxxy2 span {color:#00b3e6;} Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers

Read More »
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