Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

In the quest to win the hearts and minds of the press, you're going to have to do all the work. I'm in the middle of trying to publicize my new series of technology focused parenting books called, The Modern Parent’s Guide . I knew it was going to be difficult: Getting the press to pause its 24/7 schedule to take a look at a book can be a Herculean task.

Leaders' primary objective is to empower others to make decisions and take actions that are aligned with the organization’s vision, purpose, and strategy.

Step 1: Get a mentor who's 10 (or more) years younger than you. See the other tips. A friend of mine came back from a national meeting of sales leaders in her industry and sent me a very frank and telling note.

You'll sell more if you make closing a natural part of your conversation with the customer. There comes a time in every sales conversation when you've got to "ask for the business." For many people—including those who sell for a living—closing is scary

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

If you don't have business partners, you might not think you need a succession plan. You do. Here are some options.

You can make the sale even after a customer says your price is way too high. Follow these easy steps. If your job involves selling, chances are you're going to hear one of these objections: "It costs too much!" or "The price is too high." The next time you do, try this simple five-step process to handle this all-too-common objection: 1

In business, the consequences of failing to properly frame or assess an issue can be dire. Often such a misdiagnosis is the result of not having the right information. Though the necessary information is often available, businesspeople sometimes don't know how to find it or don't see it in front of them.

You're in an epic battle against distractions--and most of the time you're on the losing side.

What you think is an elevator pitch will actually alienate customers. Instead, have a conversation that creates a real sales opportunity. If you're like most entrepreneurs, you think an "elevator pitch" is a one- to three-minute sales pitch that you could presumably give during a very long elevator ride

Don't just sit there while the clock is ticking on your business idea. Go where the nerds are.

Hiring a CEO?

Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. It is a regular lament in many organizations that more time and attention is paid to landing new sales rather than serving and growing the accounts the company already has. Commission and promotion programs time and again focus almost exclusively on acquisition of accounts over retention of accounts

With the current brouhaha over Susan G. Komen for the Cure’s defunding of breast cancer screenings at Planned Parenthood, the backlash, the reversal, and the exposure of the source of the initial decision, it’s obvious that Planned Parenthood is in a constant storm of contentious political struggle (even if the most recent dust-up was an unplanned branding bonanza ). And, it’s been happening for a long time.

How do you create technology to recommend new channels to users? And when does a person need to step in to curate these recommendations?