Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” I usually smile and respond with “What makes you think the golden era was 40 years ago? We are living in the golden era right now--the most exciting and unpredictable time in marketing history." We are witnessing a complete social transformation. The entire industry has been flipped on its head

Manufacture d’horlogerie Breguet celebrates the 200th anniversary of the creation of the world’s first wristwatch, which it produced for the queen of Naples, Napol

(PhysOrg.com) -- Scientists have known for quite some time that when light strikes objects, electrons are excited causing a tiny bit of oscillation to occur that results in the creation of an electric field. They also know that the amount of oscillation differs between different types of materials; electrons in metals such as gold and silver, for example, tend to oscillate more than do electrons in other materials.

(PhysOrg.com) -- Scientists at the Joint Quantum Institute (JQI) have for the first time engineered and detected the presence of high angular momentum collisions between atoms at temperatures close to absolute zero. Previous experiments with ultracold atoms featured essentially head-on collisions. The JQI experiment, by contrast, is able to create more complicated collisions between atoms using only lasers

How does Startup Weekend turn strangers into teams into companies in less than three days? A review of the new book that documents the process. Can anyone really start a company and go from "concept to creation in 54 hours?" Doing so is the precise goal of the event Startup Weekend (which I covered in April 2009 ).

(AP) -- Norman Ramsey, who shared the 1989 Nobel Prize in physics for his research into molecules and atoms that led to the creation of the atomic clock, has died in Massachusetts. He was 96.

(PhysOrg.com) -- Jasper Kirkby, a physicist at CERN and colleagues have built an experimental climate chamber to measure the impact of cosmic rays on aerosol creation to mimic the creation of clouds in Earth's atmosphere. So far, as the team describes in their paper published in Nature, there appears to be some evidence of aerosol creation, but not enough to account for cloud formation, and thus there’s no evidence yet to show that cosmic rays have an impact on global temperatures.

CANBERRA (Reuters) - Australia's parliament endorsed the world's first national scheme that regulates the creation and trade of carbon credits from farming and forestry on Monday, to complement government plans to put a price on carbon emissions from mid-2012. The laws, the first major bills passed by the government with Greens support in the Senate since the Greens took the balance of power on July 1, are a precursor to the carbon price legislation to be put before parliament later this year. [More]

The Oregon city is the first to use IBM's app to help cities figure out how policy can affect the lives of their citizens. But can any algorithm quantify the whole experience of city living?

(PhysOrg.com) -- Bartosz Grzybowski, a physical chemist at Northwestern University, and his team of colleagues offer evidence in a paper published in Science, that shows that what scientists have believed to be true about the causes behind the creation of static electricity, is wrong.

(PhysOrg.com) -- After three years of review, a committee representing the governing bodies of both chemistry and physics, has published a paper on Pure and Applied Chemistry, accepting the work of a collaborative team of physicists as proof of the creation of element 114 and element 116, finally allowing them both to be added to the official Periodic Table of Elements.

By Nicola Jones of Nature magazine The past five years has seen a spurt in the creation of giant marine protection areas, including a 320,000 square-kilometer marine reserve announced earlier this month in Australia. "Now we have a competition for politicians to see who can have the biggest one," said Daniel Pauly of the University of British Columbia in Vancouver, Canada, at the start of the Society for Conservation Biology's 2nd International Marine Conservation Congress in Victoria, Canada, on Saturday. [More]

For performance-minded Richard Mille, the creation of an ideal golf watch was a matter of finding the right test pilot. And for sheer g-forces there was no better selection than PGA tour prodigy Bubba Watson, one of the most powerful long-ball hitters to emerge in recent years. The RM 038 ...

What do cloud computing, Bill Gates, and Schrodinger have in common? They are all contributing to the success of Nimbus , a biopharmaceutical company that leverages cloud computing (courtesy of Schrodinger, a computational drug-design company) to quickly discover medicines for difficult-to-tackle disease targets. This month, Nimbus scored an undisclosed amount of funding from Bill Gates and Dr.