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Creations made of Wilson products, like a tennis-ball chandelier and a football pyramid, adorn the whimsical Chicago office, designed by Gensler.

Author Carol Sanford says start-up founders need to stop following organizational rules and start thinking for themselves. Having studied large corporations for years, Carol Sanford, author of the recent book The Responsible Business, has been surprised by how many outmoded corporate ideas she sees start-ups adopting in the name of structure. She spoke with Inc.com's Christine Lagorio.