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How Would You Sell Bacon and Beer Cupcakes?

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David Arrick thinks most cupcakes are pretty froufrou. His New York City company, Butch Bakery, makes manlier desserts. Its cupcakes, which sell for about $4.25 each, come in 12 flavors, including Home Run, a peanut butter cupcake topped with banana cream and crumbled bacon, and Beer Run, a cupcake made from chocolate, beer, and crushed pretzels

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